Mystery Shopper Scotland today appeared on BBC Radio Scotland’s MacAulay & Co carrying out a Mystery Shopping visit on The Black Cherry in High Street Glasgow.

I had a very interesting meeting with Carol MColl of Mystery Shopper Scotland today. I’d met Carol to investigate how we might do business together and help each others businesses.

What I didn’t expect was  the breadth and variety of client types that Carol and her team support via their mystery shopper operation.  You, like me, may well expect mystery shopper clients to be large blue chips and multi-site retail operations.

Carol does deal with this type of client, but is also involved with many SMEs too including; opticians with several branches, care homes, juice bars and even hair dressers.  Now it’s high end hair dressers admittedly but it does show that SMEs are taking their customer interactions very seriously and are prepared  to invest to ensure they are getting it right.

Carol’s company like other mystery shoppers provides a detailed report on the findings of the visits which can be used to improve the customer interaction experience.

I wonder just what other organisations have  thought of using mystery shopper services and what they’ve gained from the process? I’d love to hear everyone’s experiences or thoughts on using a mystery shopper.

http://smemarketingfocus.blogspot.com/2009/12/who-uses-mystery-shoppers.html

Our innovative approach to mystery shopping and market research is fuelled by continuous collaboration with industry-leading organisations that are relentlessly seeking to improve their customer experience. Join with us, and together, we can strengthen the core of your business through reliable and affordable quality, measurement programs that work.

So, what makes us special? Why choose us? Well, for a start we listen to you. We work closely with you to create a bespoke mystery shopping programme to suit you. Once we’ve come up with one that ticks all the boxes, we ensure it is implemented smoothly and effectively. Our talented mystery shoppers have all the skills and expertise to deliver reliable and accurate assessments, and our analysts create no-nonsense reports giving you the information you need to move forward.

To find out more about how we could help to improve your business profitability, sales revenue & customers’ experiences.

A Business absolutely devoted to service will only have one worry about profits…..they will be embarrassingly huge!

Click here to find out how your business can take advantage of our Free mystery customer offer.